Welcome to CloseBot... the leader in Sales AI for both Agencies managing Agents for clients and individual businesses alike.
Key Concepts at a Glance
CloseBot connects sources to agents. Agents are comprised of a job flow (the job to be done) and a persona (the personality performing the job).
Personas define the “voice” and role your AI agent will take on when interacting with leads, helping ensure the experience feels aligned with your brand or industry.
Persona → the person doing the job
Job Flows determine the logic and sequence of actions your agent will follow... from asking qualifying questions to booking appointments.
Job Flow → the job that needs done when engaging with leads
Together, a Persona and a Job Flow form an Agent, which you can assign to specific sources and clients.
You train your agents by uploading knowledge base uploads and attaching those items to your sources.
Finally, the Dashboard gives you real-time insight into your agency’s usage and revenue, breaking down key metrics like user seats, tokens, and message volume so you can track what’s driving the most value.
Source | The origin of incoming messages (HighLevel, LeadConnector, HubSpot, more coming) |
Personas | The “voice” and role your agent will assume |
AI Job Flows | The logic & actions the agent follows |
Agents | A combination of one Persona + one Job Flow |
Knowledge Library | Web‑scrapes, notes, and files that power agent responses |
Getting Started
To get your agents working for you, you'll want to connect at least one source, connect uploads, build, test and publish your job flow and connect that job flow to your source.
Connecting a Source
Connect a source by clicking the sources button in the sidebar and the button to connect a source. Learn more about connecting sources here.
Adding Uploads and Connecting Uploads to a Source
After adding your source, you will be able to upload resources and connect them to sources for your agents to reference when responding to leads that interact with that source.
⭐️ An agent can be connected to unlimited sources. It will always reference uploads attached to sources automatically.
Create or Edit Your Job Flow
Job Flows are the jobs that need to be done by personas.
📝 Detailed AI Job Flow walkthrough HERE
More than likely, all you'll need to learn how to use for your job flow is the Agent Action.
🤖 Agent Action → A single action that takes your given instructions and tools you give it access to to take action and reply.
Connect a Source to a Job Flow
Add as many sources as you want to a job flow and persona to handle. Each source has source filters, which determine which conversation channels (ex. email, text message, live chat, Instagram...) that persona / job flow (agent) is allowed to respond to.
📝 Learn more about source filters HERE
✅ Example → Have you built a real estate job flow? This single real estate job flow can handle all of your real estate sources' leads
Summary
We've separated things out into these 4 main categories to allow you the control you need as you grow!
Sources
Personas
Job Flows
Uploads
Once you get comfortable with this layout, you'll understand the power that's possible! 🚀







